The USDA recommends that people get about 3.5 ounces of whole grains**, yet the average person actually gets one serving or less per day.
CSPI's latest Nutrition Action Healthletter has a great article on why whole grains should be a priority for you and also what you're really getting in those new brand-name foods proudly touting new whole-grain formulations.
Good sources of whole grains include: bulghur, polenta, brown rice, whole wheat pasta or whole wheat couscous, quinoa, barley, and oats. Whole grain breads whould list "whole grain" or "100% whole grain" as the first ingredient, the term "wheat flour" is meaningless. Not all whole grains are sources of high fiber, but fiber isn't the only reason to bulk up on grains. A variety of whole grains provides protein, B vitamins, vitamin E, complex carbohydrates, and iron.
If you don't think you like whole grains, try a different brand of bread, or try a different type of grain. Give yourself a chance to get used to the textures and flavors of a new food.
** One ounce equivalent is 1/2 c cooked brown rice, 1/2 cooked oatmeal, 1 oz slice whole grain bread, 3 cups popped plain popcorn, or one cup whole-grain cereal flakes.